The Gift is an evidence-based hospital designation program for Louisiana birthing facilities designed to increase breastfeeding rates and hospital success. The Gift program helps hospitals improve the quality of their maternity services and enhance patient-centered care through incremental adoption of internationally recognized practices. Facilities that enroll to become Gift designated are guided through the implementation of ten steps that are aligned with the Baby-Friendly Hospital Initiative. The Gift program encourages progress toward pursuit of Baby-Friendly™ designation.
The Gift’s website, TheGiftLA.org, provides information and resources for hospitals who are interested in enrolling in The Gift program or are currently working toward Gift designation. Enrolled facilities are also provided access to password-protected resources.